TD AMERITRADE
Investing, TLDR
For TD Ameritrade, the challenge was to find relevant, platform-appropriate ways for a financial brand to insert itself into social conversation. As a Social Editor, I managed TDA’s social editorial approach, and led creative and copy development for the brand’s Facebook, Twitter, and LinkedIn. This involved developing an effective design system (rooted in illustration) that could support quick iteration for spur-of-the-moment market shifts, and “edu-taining” content series that grabbed the attention of our loyal investor following and new audiences, alike.
Press
"TD Ameritrade leads with High Quality, Branded Content" - Broker Monitor, May 2016
"Rather than boring users with talking heads, the firm makes market news easily digestible, and perfect for Facebook."
Industry Earnings “Info-GIFs”
We wanted to transform how we spoke about quarterly earnings in a way that was not only useful for our trader audience, but also was visually engaging on the platform. The result were "info-gifs," developed in real-time, that previewed an overview of an industry for a particular quarter. For this project, I lead copy and visual concepting and development.
Social Sector Q2 Earnings Info-GIF
Copy: “$FB, $TWTR, and $LNKD are leading the charge going into Q2 earnings season. Learn more: http://bit.ly/2abR7jy”
Tech Sector Q2 Earnings Info-GIF
Copy: “How is the tech industry bracing itself for Q2 earnings season? Learn more: http://bit.ly/29NVxxH”
Fast Food Sector Q2 Earnings Info-GIF
Copy: “Why are fast food restaurants like $MCD and $CMG starting slow in Q2? Learn more: http://bit.ly/29TQQAf”
Amerivest Social Campaign - Infographic
Based on Modern Portfolio Theory
Copy: “Our managed portfolio, Amerivest, utilizes 3 key principles when producing its goal-oriented strategies for our clients. Learn how these principles can impact your portfolio planning: http://bit.ly/28PWneh”
“Small Steps” Retirement Social Series
Copy: “Being self-employed is stressful. Strike retirement planning from your list of worries: http://bit.ly/1QZZ609”
Copy: “You work hard to build your business. We work hard to minimize your costs 🐣💰: http://bit.ly/21ldvZH #SmallSteps”
Copy: “Retirement isn’t one size fits all when you’re self-employed. 👖Find your fit: http://bit.ly/207Yg5v #SmallSteps”